Staff Portal & Management Operations
Designed and developed internal web applications that centralize staff operations, scheduling, and management workflows, replacing manual, fragmented processes with a single source of truth.
I don't just keep businesses running. I shake up the industry, engineering the systems, brands, and growth that skyrocket revenue.
Selected Work
As Digital Operations & Growth Lead for a fitness company, I architected and delivered the digital backbone of the business, from internal tooling to customer acquisition.
Designed and developed internal web applications that centralize staff operations, scheduling, and management workflows, replacing manual, fragmented processes with a single source of truth.
Built a client scheduling platform with automation features that removed hours of repetitive admin with automated confirmations, reminders, and handoffs wired directly into daily operations.
Stood up a completely new CRM on GoHighLevel with pipelines, automations, and lifecycle workflows that connect lead generation through to retention.
Implemented a brand-new VoIP and IVR system for business operations, designing call flows and routing that scale customer communication without adding headcount.
Designed and managed full sales and marketing funnels, lead-gen operations, and Google & Meta ad campaigns, backed by analytics that turn spend into measurable pipeline.
Project managing the development of a fitness application, owning roadmap, cross-functional coordination, and product direction from concept toward launch.
Capabilities
Most teams need a designer, a developer, a marketer, and a PM. I work across all of them, which means fewer handoffs, tighter execution, and systems that actually fit together.
About
I'm Julianna Head, a multidisciplinary technologist and creative who operates where strategy, design, engineering, and marketing meet.
Currently I serve as Digital Operations & Growth Lead for a fitness company, where I've built internal web apps, automated client systems, a new CRM, a VoIP/IVR phone system, and the marketing engine driving growth, while project managing a fitness app in development.
My edge isn't any single discipline. It's the ability to hold the whole picture: to design something, build it, market it, measure it, and improve it without losing a thing in translation.
Contact
Available for consulting, product builds, brand & growth projects, and fractional digital operations work. Send a message and I'll get back to you.